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Cross Branding

While this sort of approach is not entirely new, this take is fairly bold:

Lexus and Fender have created a Stratocaster electric guitar inspired by the Lexus LC flagship.

https://www.stuff.co.nz/motoring/126606864/lexus-and-fender-have-teamed-up-to-create-a-limitededition-electric-guitar?cid=app-iPad

From a musicians point of view, something of an extension of the “guitars for lawyers and Doctors” trend… the music is yet to be heard.

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